The Emergence Of The New Consumer:
Millennials are active on social media.
Born between 1980-2000
Active internet and social media users
Early adapters and rely heavily on tech
30% use 4 or more devices a day.
In the Philippines, 36% of the population are Millennials (larger compared to the 12% baby boomers).
Not all millennials are working yet. Hence spending power is not yet that great. However, their spending habits are expected to increase by 15% in the next 5 years.
Millennials are consumers who share positive and negative feedback about their experience with product. By outsourcing your In-App Customer Service and Digital marketing, with #MyNumber, you can enhance experience and gain good PR.
They take research, peer reviews and customer feedback highly into consideration.
Make product recommendations 68% to share highly positive or negative responses.
59% completely unfazed by celebrity endorsements or star-studded ads.
41% pass these recommendations to friends & family specifically via social media.
Despite the emergence of new communication channels, voice remain essential because of its simplicity, familiarity and efficiency. With voice, you can bridge the gap between the traditional and digital.