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The Emergence Of The New Consumer:

THE MILLENNIAL

THE MILLENNIAL GENERATION

Millennials are active on social media.

Born between 1980-2000

Active internet and social media users

Early adapters and rely heavily on tech

30% use 4 or more devices a day.

GROWING MARKET

In the Philippines, 36% of the population are Millennials (larger compared to the 12% baby boomers).

Not all millennials are working yet. Hence spending power is not yet that great. However, their spending habits are expected to increase by 15% in the next 5 years.

36%

CONSUMER BEHAVIOR

Millennials are consumers who share positive and negative feedback about their experience with product. By outsourcing your In-App Customer Service and Digital marketing, with #MyNumber, you can enhance experience and gain good PR.

They take research, peer reviews and customer feedback highly into consideration.

Make product recommendations 68% to share highly positive or negative responses.

59% completely unfazed by celebrity endorsements or star-studded ads.

41% pass these recommendations to friends & family specifically via social media.

How do you communicate with others about a service, product or brand?

Despite the emergence of new communication channels, voice remain essential because of its simplicity, familiarity and efficiency. With voice, you can bridge the gap between the traditional and digital.

44%

Text Messaging

38%

Social Media

38%

IM

16%

Blogging

3S will be able to help you increase your customer satisfaction/NPS/TACRIFT/CSAT, create brand loyal customers and repeat buyers.